Tiki de Toledo: How a Spanish Pottery Firm Started a Tiki Empire

It's a long, long way to Polynesia. The dusty hills of the province of Toledo, Spain are almost as far from the South Pacific, both geographically and culturally, as you can get. No frothy surf, thatched huts, or gently swaying coconut palms here. The town of Borox, high on the Castilian plain, runs more to tall thin evergreens and low, severe, sun-baked buildings with red tile roofs.

But one of those squat buildings on the outskirts of town might just be the center of the tiki universe. 

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