But one of those squat buildings on the outskirts of town might just be the center of the tiki universe.
In his travels, Pavón discovered a surprising affinity for the tiki trend then emerging in the U.S. and Latin America. Tiki, an exaggerated take on Polynesian and Hawaiian artistic styles, had its day in the sun and faded for the next trend. But Pavón couldn't shake his enthusiasm for tiki's South Seas charisma.
So when he returned to Borox in the late '70s and founded Porcelanas Pavón, his own ceramics firm, Pavón indulged his tiki fixation in his downtime from making commercial kitchen and bathroom fixtures. By 1982, he was selling these exotic creations to customers.
The lounge-revival fad of the '90s, followed by a wider new appreciation for mid-century kitsch, brought Porcelanas Pavón a fresh wave of customers. Tiki enthusiasts all over the world came to recognize Pavón mugs as among the finest examples of the style, past or present. And bars around the world stock their cabinets with Pavón porcelain, from tiny Mediterranean tiki huts to the Hard Rock Cafe chain.
Anything "can be converted into something tiki," said Juan Jose Pavón in a recent interview with Monocle Radio. "There are thousands of designs and colors swirling around all the time. And often it's the customers making specific requests for new designs."
That's what makes tiki so much fun. While it may be loosely inspired by traditional South Pacific iconography, the modern style was an American creation, and today it belongs to the world. Anywhere people want to relax with a glass of something strong and fruity is tiki territory - even on this wind-blown, dead-end street in the Spanish countryside.
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